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The reopening of the historic building La Alhóndiga in Bilbao as a cultural and sports complex required something out of the ordinary, and ivista was called in to help. The result was an installation on two different floors that created holographic-like projections. Visitors to the building were met by ordinary citizens that appeared out of nowhere and explained to them what activities would be available in the complex once opened. The proof of success of the project came when several of the visitors thought they could speak back or even touch the projected persons.

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street marketing
street marketing
street marketing